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All AAARRR stages

AAARRR stage

Awareness

Who should know you exist?

Build credible reach across owned, earned, and social surfaces, then connect every publication to the campaign that created it.

Concrete example: A project-management SaaS publishes a delivery-risk guide that operations managers recognize as relevant before they visit the product.

Make this stage measurable

Every stage should have an owner, a source event, a denominator, a time window, and a decision threshold. 9010 carries the stage through to the next customer outcome.

Choose a plan