AAARRR stage
Retention
Why do customers stay and return?
Ground follow-up in customer knowledge, resolve issues with context, and give teams the workflows to protect customer health and time to value.
Concrete example: The team returns weekly to review active projects, receives help when usage drops, and renews because the workflow remains useful.
Knowledge Base and Evidence
Ground agents and humans in approved organization knowledge from uploads, MinIO/S3, and allowlisted sources.
- Document uploads
- S3/MinIO source registry
- Evidence and retrieval history
Customer Success Workflows
Track onboarding, time to value, health, follow-ups, renewals, and escalations.
- Health and lifecycle stages
- Follow-up plans
- Renewal and escalation workflows
Contact Center and Team Inbox
Route customer messages, calls, tickets, escalations, and follow-ups to the right team.
- Tickets and SLAs
- Team routing and assignment
- Conversation and call records
Email, SMS and WhatsApp
Reach customers on the channel they prefer with consent-aware, attributable messaging.
- Outbound sequences
- Inbound replies
- Delivery and consent events
Make this stage measurable
Every stage should have an owner, a source event, a denominator, a time window, and a decision threshold. 9010 carries the stage through to the next customer outcome.
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